Effective Date: 1st January 2025
At Blossom Lane, we are committed to protecting your privacy. This Privacy Policy for Online Flower Orders explains how we collect, use, and protect your personal information when you place an online flower order or interact with our website.
This Privacy Policy for Online Flower Orders applies to all purchases made through our website, ensuring transparency and compliance with Australian data privacy laws. We take great care in handling your personal data when fulfilling flower orders online.
1. Who We Are
This Privacy Policy for Online Flower Orders applies to Blossom Lane. Our website address is: https://www.blossomlane.com.au.
2. What Personal Data We Collect and Why
Comments: When visitors leave comments, we collect the data shown in the comments form, the visitor’s IP address, and browser user agent string to help detect spam. An anonymised string (hash) created from your email address may be sent to the Gravatar service: https://automattic.com/privacy.
Media: If you upload images to our website, avoid including embedded location data (EXIF GPS), as site visitors can download and extract this data.
Contact Forms: Information submitted via contact forms is securely stored and used for customer service purposes only. It will not be used for marketing without your consent.
3. Cookies on Blossom Lane’s Online Flower Ordering Site
Cookies are used to enhance your experience and support website functionality:
- Comments: Opt-in to save your name, email, and website in cookies for future convenience.
- Login: Login cookies last for two days, or two weeks if “Remember Me” is selected.
- Edits: A cookie storing the post ID is saved when editing/publishing content and expires in one day.
- Browser Check: A temporary cookie is created on the login page to confirm browser support.
4. Embedded Content from Other Sites
Articles and posts may include embedded content (e.g., videos, images, articles). Embedded content from other websites behaves as if you visited that site directly. They may collect data, use cookies, and track your interaction.
5. Analytics & Tracking on Flower Order Activity
We use anonymised analytics tools to understand website performance and user behaviour. This data helps us improve services and ensure your Privacy Policy for Online Flower Orders is upheld across all areas of the site.
6. Who We Share Your Data With for Online Orders
We do not sell or rent your data. We share only what’s necessary to fulfil your flower order:
- Couriers (to deliver your order)
- Payment processors (e.g., Stripe)
- Spam/security services (e.g., Antispam Bee)
7. How Long We Retain Your Data
- Comments and metadata are stored indefinitely.
- Registered users can view, edit, or delete their personal data. Admins may manage this data as needed.
8. Your Rights Under Our Privacy Policy for Online Flower Orders
If you’ve left comments or created an account, you may request a data export or ask for deletion of your personal data (excluding data required for legal or security reasons).
9. Where We Send Your Data
Visitor comments may be checked through automated spam detection tools like Antispam Bee or WP Armour.
10. How We Protect Your Privacy
We use HTTPS encryption, secure servers, and firewalls. Access is limited to authorised staff only. Our privacy practices are regularly reviewed to ensure your data remains protected under this Privacy Policy for Online Flower Orders.
11. Third Parties and Data Sources
- WooCommerce & Stripe (for payments)
- Courier Services (for deliveries)
- Spam and security tools (Antispam Bee, WP Armour)
12. Automated Decisions & Profiling
We do not use automated profiling. All flower orders and user data are managed with human oversight.
13. Legal Responsibilities & Compliance
Blossom Lane complies with the Australian Privacy Principles under the Privacy Act 1988 (Cth). We maintain transparency and integrity in managing all personal data related to our Privacy Policy for Online Flower Orders.
